About us

Getting Started

The PENSTAR jewelry brand has an interesting story that I would love to share with you! In 2007 I started dabbling in the jewelry industry as a sole trader, selling gold plated fashion jewelry and a few sterling silver bracelets at markets and at the occasional home party. 

Off to India My interest in jewelry became more than a passing phase and I traveled to India in 2008 to the famous Johari Bazar jewelry market in Jaipur, Rajasthan where I did a short course in jewelry casting, finishing, and polishing. During this time, I learned a lot about the jewelry industry and its processes, visiting many different jewelry companies and manufacturers.

Back HomeAfter arriving back in Australia, I started selling sterling silver jewelry on eBay, which I imported from India and had some pieces manufactured in Thailand. During this time, the concept of originality was at the forefront, and I wanted to produce an original jewelry concept that was different to anything else on the market. After much thought, the idea of producing jewelry items with interchangeable ornamental objects such as cabochons and faceted stones intrigued me. After lots of thinking, with my pen and paper in hand, I dreamed up a few sub-standard ideas, which remained nothing more than a "hopefully one day" idea for several years. In the meantime, in 2013, I entered into a licensing agreement with Ford Brand Licensing and developed a range of mostly men's sterling jewelry based around Ford brand names and logos. 

DevelopmentHowever, I couldn't take my mind off the idea of producing my own jewelry concept and spent many hours thinking and experimenting. It was common for me to keep a pen and paper next to my bed if a thought came to mind while I was trying to get to sleep! It wasn't that interchangeable stones or ornaments in jewelry hadn't been done before, just look at the legendary Pandora bracelet! But I wanted to produce my own jewelry concept that could be applied across a broad range and style of jewelry items, a concept so unique that it could be patented, because it hasn't been done before!
The goal was "simple" enough: Produce jewelry that is easy to manufacture, cosmetically pleasing, easy to use, and of course, have interchangeable ornamental objects!After even many more long hours just thinking, still with pen and paper in hand! I had an idea for jewelry with interchangeable beads. The broad workable concept came quickly but still, many more hours and experiments were needed to refine the process. In conjunction with a CAD artist and a jewelry manufacturer in Bali, my designs were prototyped and made into dangle earrings with interchangeable beads. I added springs to each set of dangle earrings to assist with the secure interchange of beads, and the concept became a successful working model! So, the jewelry pieces you see on our website are the culmination of years of designing, experimenting, prototyping, and producing interchangeable jewelry!
Not Far AwayMore styles of interchangeable bead earrings are close to being produced and will be available for purchase at penstar.com later in 2023. Much more is in the pipeline and a broad selection of interchangeable jewelry will be rolled out in the coming months. Not just interchangeable beads jewelry, but cabochons and other types of gemstones. These jewelry items with be available in rings, pendants, bracelets and of course, earrings. Currently, our selection is limited but as you can see, endless changes can be made to our interchangeable beads dangle earrings to color match your clothes, or for whatever mood you are in. It's like you have hundreds of pieces of jewelry rolled into one set! Enjoy shopping at Penstar.com, and please, show our jewelry to your friends and family..Penstar Jewelry founder, Paul Williams, has a graduate degree in marketing from Monash University (Melbourne, Australia), and has received training in jewelry casting and polishing at the Indian Institute of Gems & Jewellery in Jaipur, India. Penstar Creations Pty Ltd is an Australia registered company and trading as Penstar Jewelry, with the PENSTAR brand..Thank you for reading my story and the story of Penstar Jewelry! HappySHOPPINGPaul Williams
Founder & Director of Penstar Jewelry